UVA about themselves:
UVA’s approach combines three disciplines: art direction, production design and software engineering. Our philosophy is to tightly integrate these elements to deliver real-time, immersive and responsive experiences.

We work equally with LED, traditional lighting and projection technologies as sculptural elements; our bespoke software approach allows us to use existing technologies in new and unusual ways.

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The picture above is taken from the amazing new video for the New York band Battles.
I can recommend to go see them live as well.